South Coast Plaza (Costa Mesa, CA) is a global shopping destination with more than 250 extraordinary boutiques, critically acclaimed restaurants, and the celebrated Segerstrom Center for the Arts. Working with Brogan Tennyson Group (BTG) I lead the UX teams to collaborate on a website deserving of such a landmark occasion.
My teams and I worked with fashion and luxury design agency BTG on the design of South Coast Plaza. I over saw the UX teams while BTG worked with the client on the visual design. The overall deliverables on this project were the full wireframe and user flows of the mall's site experience. The brief called for an easy and simple to use site for international guests.