Finding the right angle
Using angles in website design is the definition of threading the needle. While I was branding local wisdom, the concept of the angle was part of the language. The brand and position aimed to convey motion and an aggressive but modern atheistic. Three other components to establish were digital, problem solving, and efficiency. I talk more about the journey of the branding, but in regards to the website I used angles sparing to add drama and draw your eye in specific drections.
Branding & Identity
Learn more about the process and design rationale behind the creation of the local wisdom brand.